We know of the high percentage of older people who don’t go online. The reasons cited include access, risk and motivation amongst others. Maybe there’s something more fundamental here. As a teenager growing up in the 80′s, I was usually the one called on by my Mom to program the video recorder, or my Nan would call me round to tune her telly in or sort the aerial out. Maybe our approach to technology and to some extent, how we engage with the younger generation, is inherent in the sense that we begin to ‘switch off’ as we get older. We become less willing to experiment and become increasingly content with what we know and what we have. The phrase “Not like it was in my day” springs to mind.
So in 10 or 20 years time will people of my generation, who grew up with the advent of home computing, continue the trend? “I don’t need to play about with that new I-Mind 5 gizmo – I have my I-pad, that’ll do”. So, as technology continues to evolve at an alarming rate, providing, arguably, more benefits as a result, will older people continue to shun ‘new stuff’? If this is the case, what can we do about it? Is keeping abreast of digital developments fundamental to digital inclusion? like going to the doctors regularly for a check up? or do we accept that we as human beings, we’re simply programmed to behave this way.
If you’ve heard myself or Stuart talk about Five Minute Mentors or had a quick go of the beta, then you probably understand the concept (we hope). If not, then this video should help. And if it piques interest then please give us a shout and we can organise your group beta access.
Announced a few weeks back with at the Digital Inclusion conference, the new Jobcentreplus Iphone App really does miss the point. Currently (and for a few years now), the Internet provides a wealth of free-to-use tools that if connected and used in a creative manner, can support a whole range of stuff, including unemployment.
What many of the existing, prescribed services fail to recognise when it comes to employment issues is how personal any given situation can be. As is usually the case with tech and folk, one size rarely fits all. There are many CV services, job sites, ‘one stop shops’ claiming that they’re here to help when really, very few of them have the job seeker at heart (It’s now argued that the Government’s push to get everyone online is basically a cost cutting exercise). With many of the manufacturing industries taking a hit during the recession, there is the possibility of many people aged 40+ without the skills to be confident online. Are these figures adding to the 12 odd million so called ‘digitally excluded’?
So can job seekers benefit from being online? Yes and in many ways but the experience should be focussed and supported. The tools available mean that using the Internet can either drive the job seeking endeavours or merely act as a supporting tool to more traditional methods. For example, by using a mix of free Google tools it is possible to create a personalised system which can help keep track of job seeking activities. Email aside, it can be used to manage tasks, contacts, appointments, latest jobs using RSS, writing CVs, covering letters and storing interview tips and tricks, amongst other things.
The social aspect of the web has plenty to offer too. However, it can take time to get to grips with if unfamiliar. There are numerous support networks and finding the right mix of online connections between friends, family, work related and other, can be tricky. But taking the time to be confident with social technology can bring real rewards. Opportunities, information, increased confidence while all the time learning. Learning from others and learning by exploration which confidence brings.
There are opportunities here. Of course by taking steps to become confident with online tools won’t necessarily get anyone a job. Are there enough jobs out there right now? but with the right support, the tools can definitely help. But until the decision makers ‘get’ this stuff though, it sadly doesn’t look like much will change for the foreseeable future.
At the unconference I led a session on “defining digital inclusion” — born out of a long held worry that different people and organisations don’t quite mean the same thing when they talk about digital inclusion.
I talked about how I felt that the definition needed to be platform agnostic, and have room being able to find out how to do something rather than explicitly having a particular skillset. We discussed how it was definitely separate from digital engagment, and how it was often closely connected to social inclusion.
We also looked at how it was placed with the issue of access (both in terms of accessibility and physical access) — we thought that maybe the three are looked at in the wrong order.
Traditionally the problem seems to be trying to be solved in the order:
but motivation and engagement (which is closely tied with social engagement) is such a strong driver to the skills and to the access that it needs more attention. Engagement isn’t transactional, in the same way that inclusion isn’t tool-based skills — so money (savings!) isn’t a motivation to engage. The group felt that more work towards social engagement was the real driver, that digital isn’t as separate as some approaches seem to be.
Certainly We Share Stuff’s idea is that people learn the tools (and to make decisions about which to use and how) because there is a motivational reason for it. Often we hope that the digital engagement is a driver to wider social engagement too.
I was surprised that we were all pretty much agreed on what we meant by “digital inclusion” — that it was (and this is my wording, worked out now):
the confidence to use technology when appropriate, and to know where to get help if needed
How well does that sit with organisational definitions? Or yours?
We have a 30 minute slot at this West Midlands Regional Observatory event, Tuesday 7th October. As their site says, “…exploring the whys and hows of making public data more accessible. We’ll also look at using social media to improve sharing data and information.”
I’ll be using the time to explore what digital inclusion actually means and to raise some stuff about how we might look at ensuring everyone benefits from the techno rush, not just those who are interested.
Digital Mentors are people we work with to help to train, advise and inspire our clients in the use of social technology. Our clients are usually defined as “digitally excluded”, but may also be socially excluded too — we focus a lot of our work on NEETs – young people not in employment, education or training.
Digital Mentors need to either be working with social media, or using it personally on a regular basis — doing it as part of the rest of their activities, not something separate. We Share Stuff feels that the use of social technology shouldn’t be seen as different, difficult, or “something else to learn”, but simply another way to connect and create.
Digital Mentors need to be confident in trying new tools and networks, passing that confidence on to others — our aim is to use informal learning, letting clients chose their own reasons for interacting. That means that we don’t prescribe types of content, sites or tools to use, but instead help instil the knowledge to choose the appropriate way for each task and the basic skills and confidence to learn the rules and techniques of the tools.
We are an accredited OCN (Open College Network) provider and are working on our own social media course that will fit into QCF framework. No previous teaching or assessment experience or qualifications are necessary, but there may be opportunities to gain them.
As our work is project based, we need to be able to engage freelancers to help deliver training — work may not be regular, and we will have a team for each project. Some availability in normal working hours is much preferred. We’re based in Birmingham (UK) so most of our work is based in and around the West Midlands.
Our Digital Mentors need to be comfortable with working with young people, and in some instances may require a CRB certificate and/or public liabilities insurance (we will both advise and help on these issues).
We’ve stuck a pin in the calendar and it landed on Saturday 14th November — we’ve also been doing some work securing a venue, but any thoughts you can contribute (which might even change the date etc) are welcome.
Having been inspired by the efforts of all sorts of people and organisations at the National Digital Inclusion Conference this year, we were immediately (on the train back to Birmingham in fact) thinking of how we could meet up with those people again and share more of our ideas and experiences.
More than that, a chance to talk not so much about policy — and money which distracts from the work itself at many turns — but about the methods and techniques of how to best help people.
We’re also aware that these conferences can be very costly to attend, we wouldn’t have been able to afford to go to the NDIC without the support of UK Online Centres — and the cost factor is a big issue for many smaller third-sector organisations. This conference is again very expensive.
So, who would be interested in an unconference-syle event for Digital Inclusion practitioners?
Proposed for late October, somewhere in Birmingham (central for the country, but also where we can organise it most easily), one day – with social event afterwards, barcamp style, as free to attend as we can possibly manage (attempting to attract sponsorship or free venue etc).
Leave a comment here if you’ve any ideas, or just to say that you’d be interested.
We Share Stuff is a Social Enterprise based in Birmingham, UK. We share our experience in the social web, to help people make the most of digital opportunities.